How Starbucks Beat The Odds In Italy

Подробнее о видео

In 2018, Starbucks opened its first store in Italy, a 25,000-square-foot roastery in Milan. Despite being inspired by Italian coffeehouse culture, the American chain faced resistance when entering the country. Since then, the company has opened a total of 20 stores in northern and central Italy and plans to open five more before the end of 2022. A few other American brands like Domino’s, Ben & Jerry’s and Häagen-Dazs have failed to expand successfully in Italy, but will the country that invented espresso embrace the world’s largest coffee chain?

» Subscribe to CNBC: 
» Subscribe to CNBC TV: 

About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Connect with CNBC News Online
Get the latest news: 
Follow CNBC on LinkedIn: 
Follow CNBC News on Facebook: 
Follow CNBC News on Twitter: 
Follow CNBC News on Instagram: 

#CNBC

How Starbucks Beat The Odds In Italy