Post Alpha Bits Cereal Bugs Bunny 1960's

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One of the first advertisers of the cereal was the Ruff and Reddy cartoon show in 1957. Alvin and the Chipmunks were also early pitchers for Alpha-Bits, as Post's then-parent General Foods was the sponsor of The Alvin Show for its sole season beginning in 1961. Lets not forget Bugs Bunny.

Beginning in 1964, the mascot for Alpha-Bits was a postman, possibly a pun on "Post Man" named "Loveable Truly", who was originally voiced by insult comic Jack E. Leonard in a Southern accent. Loveable Truly was also a character in the 1960s cartoon show Linus the Lionhearted on CBS, along with other Post Cereals mascots at the time (including Sugar Bear of Golden Crisp, then called Sugar Crisp).

Since then, mascots have included the "Alpha-Bits Wizard", who appeared near children in kitchens. In Canada, the last Alpha-Bits mascot was "Alpha", a computer who "makes bits". As of 2014, he has been discontinued. The Canadian "Alpha" at first resembled IBM PCs, but recent versions resemble a 2006 iMac.

In the 1980s there was yet another mascot named "Alfie the Alpha-Bits Cereal Wonder Dog". Michael Jackson and The Jackson 5 starred in a series of Alpha-Bits musical TV commercials in 1973. In the 1990s the mascots are the anthropomorphic cereal bits.

Post Alpha-Bits cereal was also a sponsor of Arthur on PBS. The TV show Super Why! currently mascots and endorses this cereal.

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