Sunrise Avenue / Samu Haber: From Struggles to Worldwide Recognition, Exclusive Interview, 25.3.2010

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Interview taken for Netflix Documentary "Welcome To The Machine".
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In this candid interview, Sunrise Avenue discusses their journey from struggling with rejection by over 100 record companies to eventually achieving international success. They share how they found the right producer, their approach to music creation, and how their sound has evolved over time. The band reflects on their experiences with TV appearances, their struggles in certain countries, and the balance between hard work and luck in the music industry. They also talk about the creative process, their live performances, and how they define their unique genre of music.

Samu Aleksi Haber (* 2. April 1976 in Helsinki) ist ein finnischer Sänger, Gitarrist und Songwriter. Bekannt wurde er als Frontmann der finnischen Rockband Sunrise Avenue.

Sunrise Avenue was a Finnish rock band originally formed in 2002 in Helsinki, Finland. In the early days, the band was called Sunrise and the name was changed to Sunrise Avenue in 2003. Their style varies from rock and pop-rock to rock ballads. Sunrise Avenue's best known songs are "Hollywood Hills" (2011), "Fairytale Gone Bad" (2006), "Forever Yours" (2007), "The Whole Story" [fi] (2009), "Heal Me" (2007), "Welcome to My Life" (2009), and "Heartbreak Century" (2017). The band has released five studio albums, two live albums, three live DVDs, a best-of album and 21 singles. They are successful and known across continental Europe, especially their home country and Germany as well as some Eastern European countries.

The documentary „Welcome to the Machines“ will try to get to the bottom of these questions and accompanies „The New Vitamine“ on their way to make it big in the music biz. First gigs with no audience, tricks and traps of the press, the boring routine of touring, which isn’t as exciting as one had imagined it to be. And many, many questions. Questions which not only the members of The New Vitamin will be asked, but the big-shots in the business as well. At festivals and inside the workings of the labels, people who can rightfully say of themselves that they’ve made it, will be interviewed, successful bands as well as the big players pulling the strings behind the curtains: be that the boss of an established record label or an influencial music journalist, just as much as the geeky DJ of electronica or the hard-boiled roadie. „Welcome to the Machines“ will look at all possible angles of a musicians path to fame and try to determine whether it is all a question of luck or if the right amount of calculated speculation might get you there too. It will cast a glance inside the workings of the music business, without regard to genre or categorization. Whether it be folk musicians or gangsta rappers, different worlds and yet just one business. The documentary will shed light on the microcosmos Austria as well as the global music industry, be it in New York and London or in Astana and Montevideo. Not always dead serious, but most definitely pitiless - after all it’s just about this one big question: Is there one right way to Fame?