Electric vehicle demand is lagging, and there is one reason why

Подробнее о видео

With Ford’s recent production cut for the F-150 Lightning all-electric pickup, many industry analysts are expressing doubt about the continued growth of demand for EVs in America.

With pickup trucks representing the highest volume and highest profit margin segment in the U.S. auto industry, why is demand for an electric version slowing?


* * *
*ABOUT END OF THE LINE:*
Manufacturing veteran James Anderton expresses his compelling and unique opinions about the state of the manufacturing sector and the engineering industry more broadly. He shares his thoughts and insights to help engineering and manufacturing professionals navigate through the challenges of world events, the blending old with new technologies, evolving processes, gaps in skilled labour, in an effort to help maximize productivity of their daily operations. Occasionally, he just likes to vent.

James is a former editor of trade publications in the automotive, metalworking and plastics industries with contributions to a wide range of print and on-line publications. He also brings prior industry experience in quality and manufacturing for a Tier One automotive supplier.

* * *
*JOIN ENGINEERING.COM:*
Easy, free. Join and get access to more stories, videos, white papers, research reports made for the engineering professional. Customize your profile to follow topics you care about and engage with the global engineering community.

* * *
*STEM GAMES:*
Play some fun engineering-based STEM games on engineering.com:


* * *
*ENGINEERING.COM TV:*
Watch in-depth engineering videos made for the engineering professional and found exclusively on engineering.com TV:
Panel Expert Roundtables:
For the Design Engineer:
For the Manufacturing Engineer:

* * *
#boeing737 #alaskaairlines #plugdoor