
It all started when Liver King built his massive online following by preaching what he called the ‘ancestral lifestyle’ – which included eating raw liver, bone marrow, testicles, and other organ meats. He claimed that following his nine ancestral tenets was the key to unlocking peak masculinity, vitality, and shredded abs. Johnson had collaborations with major brands, featured on podcasts, and rubbed shoulders with high-profile names in fitness and wellness. His supplement empire — Ancestral Supplements — was pulling in tens of millions a year. Everything he touched seemed to turn to gold… until the truth came out.
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