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Host & Producer @ktoarshan
Filming @pillojack @keatondjones
Editing @Mikkyfilmz @ktoarshan
Special help @jack.kissane @antoniojohri
In this interview, Arshan flew all the way to Tulsa, Oklahoma to sit down in conversation with the YouTube legends Zias & B Lou in their home. The prolific duo discussed everything from pioneering YouTube reaction videos to their take on the definition of Underground Rap and who can wear that label – even if they don’t particularly vibe with xaviersobased or 2hollis!
In their conversation they discussed, living in Oklahoma vs. LA & why they turned away living in a content house with FlightReacts & DDG, B Lou’s past being a magician, playing D1 Football and creating a career in YouTube, Hosting guests like JuiceWrld, Kodak Black, & Lil Yachty in the videos, Tee Grizzley being their first big guest, how they built a business around their channel & monetized, reacting to xaviersobased, 2hollis, Nine Vicious, Nuudini, HolottaCheese, Underground artists being zesty, being tapped in with Osamason, Nettspend & Yeat, B Lou dropping a Drake diss track after being sued, streaming becoming what reaction channels once were, and business advice for Arshan and the viewers.
TIMESTAMPS
0:00 - Zias & B Lou reflect on living in Tulsa vs. LA
2:11 - Not wanting to live in a house with FlightReacts & DDG
3:45 - How being a magician led B Lou to being a YouTuber
4:38 - Playing D1 football and finding passion in making content
5:14 - Being the pioneers of reaction videos on YouTube & innovating
6:18 - Having guests like JuiceWrld, Kodak Black, & Lil Yachty in the videos
6:44 - Bridging the gap between the music industry & YouTubers
7:25 - Filming with Tee Grizzley & it changing everything
8:25 - Zias & B Lou talk about their key to success
9:08 - How B Lou & Zias monetized & built a business around their content
10:59 - Turning down money from major labels
11:57 - How to make money as a reaction channel
12:20 - Knowing their worth & not signing to record labels as influencers
14:39 - Zias & Blou react to Underground Rap: xaviersobased, 2hollis, Nine Vicious, Nuudini
18:39 - Zias & B Lou sing 2hollis’ “afraid”
19:52 - Discussing why new-gen artists are “zesty”
20:24 - Zias co-signs HolottaCheese??
21:25 - Defining what Underground Music is
22:10 - “Xaviersobased is the best one” in the underground??
22:33 - Zias on being tapped in with Osamason, Nettspend & Yeat
23:30 - Is LUCKI considered underground anymore?
24:15 - Being sued by Drake, but still listening to him??
25:11 - How Drake can move past the Kendrick beef
26:08 - Is streaming the new meta? & the state of reaction channels in 2025
27:47 - Was Adin Ross the one to make streaming mainstream?
29:27 - How Kai Cenat & Plaqueboymax grew their reach with Hip-Hop
29:49 - Is being a streamer harder than working a 9-5 job??
30:26 - B Lou’s past working at Little Caesar’s Pizza
31:12 - The grind of becoming a streamer: the grind of entrepreneurship
33:03 - Staying motivated even when getting no views
33:40 - Zias & B Lou give Arshan business advice
Tags (ignore):
zias & b lou zias & b lou drake drake react channel react channel underground rap underground rap streaming streaming business business entrepreneurship entrepreneurship flight reacts flight reacts kai cenat kai cenat plaqueboymax plaqueboymax adin ross adin ross ddg ddg youtuber youtuber interview interview d1 football d1 football xaviersobased xaviersobased 2hollis 2hollis nettspend nettspend osamason osamason juicewrld juicewrld kodak black kodak black nine vicious nine vicious lucki lucki yeat yeat nuudini nuudini holottacheese holottacheese kendrick lamar kendrick lamar
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