Specsavers Emmerdale is a prime-time UK TV sponsorship partnership between the optical and audiology retailer Specsavers and ITV's long-running soap opera Emmerdale. Launched on August 26, 2024, the campaign features 15 comedic "Should’ve Gone to Specsavers" idents that run before and after Emmerdale's ad breaks .Comedic Parallel Stories
The idents create a parallel community mirroring Emmerdale's dramatic themes but with harmless sight or hearing mishaps.
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