In this brief video, you'll discover the fascinating ways in which lighting can impact consumer behaviour and influence purchasing decisions. You'll explore the science behind how different types of lighting can affect mood, perception, and even physiological responses, and learn some practical tips for using lighting to create a more inviting and compelling shopping experience. Whether you're a business owner, marketer, or just curious about the psychology of consumer behaviour, this video is sure to shed some light on this often-overlooked aspect of retail strategy. So sit back, relax, and get ready to see your shopping habits in a whole new light!
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