Impulse purchasing has been a major factor in retail success for many years. From the perspective of management, the goal is to capitalize on this phenomenon by creating strategies to encourage and facilitate impulse purchases. Through careful planning and implementation of strategies, retailers can create an environment that encourages customers to make unplanned purchases, resulting in increased sales. Such strategies may include offering discounts, displaying attractive and attractive merchandise, providing helpful and friendly customer service, and creating an enjoyable shopping experience. By making adjustments to their retail environment, management can increase the likelihood of impulse buying and ultimately increase their profits.
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