The Re-Emergence of Scout Motors with President & CEO Scott Keogh | The InEVitable

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MotorTrend's Ed Loh & Jonny Lieberman sit down with Scout Motors President & CEO, Scott Keogh! The guys discuss Scout's Reemergence into the Market with the Scout Traveler SUV & Terra Truck, Market Demand for EREVs, their Unique Electrification Strategy, Community UX Infotainment System, Consumer Reception, and How Their Plan to Refresh on the Modern American Truck & SUV Market.

#Scout #ScoutMotors #ev

0:00- Intro
0:15 - The Vision Behind Scout's Revival.
3:44 - Understanding Electric Range Extended Vehicles (EREVs).
9:02 - Market Timing and Consumer Demand for EREV SUVs.
9:19 - Getting a Look at the Scout Traveler & Scout Terra.
12:08 - The Evolution of Scout's Electrification Strategy.
13:16 - Technical Considerations of EREVs vs. Pure EVs.
18:03 - Consumer Reception and Market Insights.
19:56 - Multi Platform Approach.
23:18 - Understanding Customer Habits.
27:25 - Understanding Scout Motors' Relationship with Volkswagen.
31:35 - Navigating Complexity in EREVs.
35:23 - The Role of Traditional Manufacturers in EV Transition.
39:42 - User Experience and Community Engagement.
41:19 - Direct To Consumer Sales Approach.
44:15 - Innovative Design Choices in Scout Motors.
51:10 - Community UX Infotainment System, Software Architecture and Over-the-Air Updates.
57:02 - Brand Identity and Market Positioning.
01:00:50 - Future Models and Market Strategy.
01:04:30 - Challenges and Opportunities in the Truck & SUV Market.
01:08:48 - Building an American Brand for the Future.


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