Maximizing Event ROI: What Sales Must Do Before, During & After

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You spend a ton of time and money on a show—are you actually maximizing it?

In this episode of Event Marketer’s Toolbox, guest Ed Marsh, B2B revenue strategist and founder of the Overall Revenue Effectiveness™ framework, joins Chris Dunn and guest co-host Dana Esposito to talk about one of the biggest missed opportunities in event planning: sales execution.

From pre-show outreach to post-show follow-up, Ed outlines the sales responsibilities that can make or break your ROI—and why too many teams stop at the booth.