New Balance - The Rise and Fall...And Rise Again

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New Balance has done things differently than the rest of the industry. It's resulted in fluctuations in their business and in their reputation. This video highlights those fluctuations while talking about the unusual history and evolution of the brand.

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A very special thanks to this wonderful group of Patrons:
Library of Scars, Craig Mews, Jon Sturtz, Gabriela Martinez Celaya, Jennifer Yugo, Checkered Omega, Caitlin Kenney, Jennifer Peters, Jandel, John Briscoe, Laura Floyd, John & Becki Johnston, Kib Bibens-LeFebvre, Andrew Jeeves, aziz alfozan, Audria Richmond, Adamant, Moriah Krawec, Dandaley, Tyrone Cowan, NoChance13, Ronnie Cheng, Astra, Ahmad, milkshake, Jon, Christian & Penny Gray, Emerald Computers – Jason Dragon, Brett Walton, Peter Wesselius, Meow Wolf, MyNameIsKir, Sirpoptart.

Company Declines:
Kmart:
Blockbuster:
RadioShack:
Solo Cups:
Toys "R" Us:
hhgregg:
Pan Am:
ESPN:
Gibson:
iHeartMedia:
Bon-Ton:
Kodak:
General Electric:
Woolworth:
Dell:
Sears:
Payless:
Hostess:
Redbox:
Nokia:
JCPenney:
Quiznos:
GameStop:
NASCAR:
Shopko:
MoviePass:
Reebok:
The Gap:
Pier 1 Imports:
Sbarro:
AOL:
Long John Silver's:
Chuck E. Cheese's:
GNC:
Hertz:
Steak 'n Shake:
CiCi's Pizza:
Boston Market:
Yahoo:
Montgomery Ward:
Fry's Electronics:
Souplantation:
Gateway:
BlackBerry:
Sports Authority:
Atari:
KB Toys:
Pizza Hut:
MGM:
FYE:
HP:
Forever 21:
Guitar Center:
WCW:
Sega:
KFC:
Macy's:
Circuit City:
Bed Bath & Beyond:
Carvana:
Fuddruckers:
Borders:
Friendly's:
Sprint:
Groupon:
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