Hyundai's design head SangYup Lee on designing E3W three-wheeler, facelifts & more | Autocar India

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In conversation with Hormazd Sorabjee - Editor, Autocar India - , SangYup Lee - Executive VP & Head of Hyundai and Genesis Global Design - discusses the design for the E3W and E4W moblitiy concepts, shortening product lifecycles and more.

Editor: Deven Bhalla

0:00 - Introduction
0:38 - Designing the E3W concept
2:55 - Optimising dimensions
3:50 - A new challenge
5:30 - Longer product lifecycles
6:20 - Creta facelift timeline
8:00 - Constraints are exciting
8:50 - Nuances of Indian market
10:20 - How electrification is changing design

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