Industrial Maintenance Coatings (IMC) from Martin Senour Paints features easy to use and innovative direct to metal (DTM) waterborne acrylic enamel technology. The IMC line of products include DTM primers and 14 popular colors that can accommodate a wide variety of light to moderate industrial applications, such as new construction, equipment, safety, and general maintenance. Industrial Maintenance Coatings can be used directly over an assortment of properly prepared substrates while offering an excellent protective coating.