How Crocs Became a Fashion Statement | WSJ The Economics Of

Подробнее о видео

Crocs stock soared during the pandemic as the footwear brand recorded $2.3 billion in revenue in 2021.

WSJ breaks down Crocs’s business strategy and explains how -- nearly two decades after the colorful clog first became a global fad -- the footwear company found its hold as the world’s most loved and hated shoe.

Illustration: Adele Morgan

0:00 Crocs and the pandemic
1:00 Crocs’ history
3:23 Crocs’ design
4:14 Collaborations
5:15 What’s next?

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

More from the Wall Street Journal:
Visit WSJ.com:
Visit the WSJ Video Center:

On Facebook:
On Twitter:
On Snapchat:

#Crocs #Fashion #WSJ