Why 200-Mile Races Are More Popular Than Ever

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Candice Burt is the Founder of Destination Trail, a trail running events company that puts on popular races like the Moab 240, Tahoe 200, and Bigfoot 200. In this conversation, we reflect on her interest in fastest known times on long distance trails like the AZT, her role in making 200 mile races popularity, trying to convince Joe Rogan to run an ultramarathon, creating content for trail runners, and the unique challenges of being a female business owner in our community.

Timestamps:

1:37 - Arizona Trail, interest in long trail FKT scene, remarking on Heather Anderson's recent unsupported FKT

23:15 - athlete sponsorship discussion, working with brands, content angles on the social platforms, spring energy comments

45:30 - being a female business owner in the ultra community, evolution of the 200 mile scene (Moab 240, Bigfoot 200, Tahoe 200), recruiting influencers to events (Joe Rogan, Cam Hanes, Courtney Dauwalter, David Goggins)

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