Best of - The Goal of All Communication - Tim Pollard

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Tim Pollard distil's his book "The Compelling Communicator" down to the main point.

Tim Pollard is author of The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design. He is the founder and CEO of Oratium, a communications firm helping organizations from Fortune 500 companies to law offices hone their presentation and messaging skills. In his decades-long marketing career, Tim has held key positions with Barclays Bank, Corporate Executive Board and Peacemaker Ministries - a nonprofit specializing in conflict resolution.