Playboy Bunnies - A British Invasion (1966)

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“The Bunny must always be correct, and ready to smile however tired she is”

In February 1966, ITN followed 39-year-old millionaire Hugh Hefner on an unfolding venture, capitalising on the rapid pace of change and the burgeoning sexual revolution across the US and UK; the Playboy Club and its irrefutably iconic playmates.

Covering the etiquette and demeanour of “the bunny”, alongside cautionary measures against ungentlemanly customers, ITN’s Peter Woods lifts the curtain on the gimmick behind “the bunny” and the club, allowed to operate more effectively in the UK, due in large part to lax gambling legislation.

Part of ITN’s Reporting ‘66 series, this longform report represents a fascinating cultural document, presenting unedited attitudes and characters from a period of immense social contrasts and change.

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