The strange popularity of GOJIRA (and what it says about metal fans)

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What explains the strange popularity of Gojira? Some of what I look at:
* Gojira's history including "The Link," "From Mars To Sirius," "Flying Whales," and "The Way Of All Flesh" and evolution from death metal to groove metal
* Why Joe Duplantier's vocals and Mario Duplantier's drumming are so important
* How Metallica and Lamb Of God gave Gojira their big breaks
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0:00 Intro
3:05 The history of Gojira
9:21 The mystery of Gojira's success
12:36 Why they don't need social media and big personalities