Why RAM Brought Back The V-8 Engine

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The HEMI name is one of the strongest names in the history of the brands collectively known under the Chrysler and MOPAR names - Jeep, Dodge, Chrysler, and the RAM Trucks brand. The 5.7 liter HEMI V8 was especially important to RAM, as the company learned the hard way. Dropping the engine in an effort to get greener cost the company at least 30,000 customers annually. Sales fell every quarter after the company replaced the HEMI with the smaller Hurricane inline 6-cylinder–even though that engine has higher horsepower and torque numbers than the HEMI. So RAM buckled and brought back the engine. The whole saga is another example of the kinds of trouble the American Chrysler brands faced after they merged with Peugeot to form Stellantis.

Chapters:
00:00 Introduction
01:56 Chapter 1: Ram stumbles
04:50 Chapter 2: Replacing the V-8
08:10 Chapter 3: A comeback?

Producer: Robert Ferris
Editor: Darren Geeter
Animation: Jason Reginato, Emily Park, Andrea Schmitz
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, Stellantis, Ford, Toyota, GM

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Why RAM Brought Back The V-8 Engine