Are you ready for the wold of tomorrow? Predicting the future is impossible, but preparing for it is essential. Let's explore how identifying signals, trends and uncertainties can equip you for a future of choice rather than one of constraint. As Chief Futurist at Ford, Jen Brace leads a team of strategic thinkers charged with analyzing the trends, demographic shifts, and emerging technologies that will help shape our world in the years to come. She helps Ford anticipate challenges and seize opportunities to build resilient strategies for the future. She's a passionate advocate for the future of mobility and delights in challenging her colleagues to think beyond the horizon. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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