Mixed & Mastered Featuring Hit-Boy | Episode 1: Finding Inspiration

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To reach new heights, you need inspiration. In celebration of El Alto - our most premium tequila yet - Hip Hop’s master mixologist Hit-Boy created “2 LIVE”, an anthem featuring superstar rapper, Offset. Watch Hit-Boy take production cues from Patrón’s meticulous process in Mexico and create a club banger for those leveling up in whatever they do.

Credits:
Starring and Original Music by: Hit-Boy, Offset
Executive Producers: Peter Bittenbender, Jon Colclough, Brette Graber
Produced by: Raegan Morgan, Savannah Jeffreys
Editor: Chris Beckman
Director of Photography: Franklin Ricart, Eric Vera
Creative Direction: Gregg Kaysen, Amara Onyewuchi
Director: Cam Robert

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Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

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