A new era of sportainment begins with the ICC Champions Trophy, and Haier is at the heart of the action as the Title Sponsor of Match Centre Live.When the game heats up, Haier keeps it cool. Get ready to experience cricket like never before.
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Haier is now the official Title Sponsor of ICC Match Centre Live, expanding its global presence in cricket through a powerful partnership with the International Cricket Council.
Haier, a global leader in home appliances and consumer electronics, has proudly announced its partnership with the International Cricket Council (ICC) as the Title Sponsor of Match Centre Live. This strategic collaboration marks a significant milestone in Haier’s journey as a key player in global sports marketing and cricket sponsorship.
Match Centre Live is the ICC’s central hub for real-time match coverage, bringing fans closer to the action with live scores, commentary, and exclusive content. With Haier as the title sponsor, cricket enthusiasts worldwide can expect a more immersive and innovative digital experience during major ICC events.
This partnership underscores Haier’s commitment to connecting with millions of cricket fans across the globe, reinforcing its image as a global, dynamic, and youth-focused brand. As the cricket season heats up, #HaierXICC will be at the heart of every thrilling moment.
Stay tuned for more updates and live action, proudly presented by Haier — the official Title Sponsor of ICC Match Centre Live.
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