YouTube's Secret History as a Dating Site

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Did you know YouTube was originally built to be a dating website? When it started to flop, the founders were forced to pivot. Now, the video streaming site brings in over $15B a year!

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Back in 2005, YouTube didn’t start as a streaming platform. It was supposed to be a dating site, started by three guys on a lonely Valentine’s Day. Named “Tune In Hook Up”, it was designed to let singles upload videos of themselves talking about the partner of their dreams. Unfortunately, they couldn’t get anyone to upload a video to even test their technology. Even after offering $20 on Craigslist to any woman who would upload a video of themselves, nothing. So they decided to break up with their dating concept and instead, open the site up to anyone to upload any video they want. Yeah, that worked. Over a billion hours of content is watched every day on YouTube. This is the story of how it all happened…and how it all nearly didn’t happen on Make It Work. #MakeItWork.

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