Bharat customer - Cracking the Code by Marketing Sutradhar | Aseem Kapoor | TEDxSGGSCC

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10 Takeaways/ key focus areas for being relevant for Bharat Customers. Aseem Kapoor is a growth-focused marketing strategist with over 33 years of experience leading some of the most iconic brands across India and global markets. He has held senior leadership roles at renowned organizations such as Dabur, Airtel, Reliance Jio, Shell, Teacher’s 50, and Business Today. His career highlights include serving as the Chief Brand Marketing Officer at Reliance Jio and Director – Strategy at the India Today Group, where he played a pivotal role in shaping brand narratives and go-to-market strategies that delivered tangible business impact.

Currently, Aseem is the Founder & CEO of The Marketing Gliders, a marketing consultancy dedicated to helping businesses across sectors articulate their vision and mission, and develop cost-effective strategies aligned with their Annual Operating Plans (AOPs).

Widely known as the Marketing Sutradhar, Aseem is celebrated for his ability to bring clarity, creativity, and consistency to brand building. He is a trusted advisor to companies seeking to elevate their brand and drive results through the expertise of a seasoned fractional CMO. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at