
In this video, we explore how Generative AI is revolutionizing personalization in the marketplace, from product recommendation to automating customer communication in B2B and B2C.
🔍 What will you learn in this video?
✔️ Personalization with Generative AI: Creating personalized content and experiences for each customer, anticipating their needs before they express them.
✔️ Progressive Deployment: Strategies for integrating AI without disrupting the operation, from data analysis to content personalization.
✔️ Privacy and security: Compliance with regulations such as GDPR and CCPA, use of encryption and data anonymization.
✔️ AI and multi-agent systems in customer management: Advanced segmentation and data-driven decision making.
✔️ Investment and return: How to scale AI according to budget and needs, with accelerated ROI.
✔️ Sustainability with a data-driven approach: Reducing waste, optimizing conversion and customer retention.
📌 Generative AI is key for companies looking to improve personalization and operational efficiency - don't get left behind!
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