Creativity Meets Code in the Future of Advertising

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What happens when human imagination meets machine intelligence? Sherif Mohamed and Megan Fowkes, Art Directors at Saatchi & Saatchi MEA, explore how AI is transforming the creative core of advertising. From personalized storytelling at scale to redefining audience engagement, they share how brands are using AI to spark emotion, streamline execution, and stay culturally relevant. But as automation rises, so do questions of ethics, originality, and balance—this conversation dives into it all.


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