Firdaous El Honsali, Global Dove Masterbrand VP, Unilever"Since the launch of the Campaign for Real Beauty in 2004, Dove has consistently used the power of creativity to make beauty a source of happiness, not anxiety. Grounding its purpose in Real Beauty, the brand has stayed at the forefront of culture and helped millions of young girls through The Dove Self-Esteem Project, the world’s largest provider of self-esteem education.
This session will unpack how to make a lasting impact on society and business. Learn how being grounded in purpose is an effective strategy for growing brand value and staying at the forefront of ever shifting cultures."
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