The Architects of Illmatic - Danny Clinch

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The day of Nas' Illmatic shoot, photographer Danny Clinch was given a simple run of show by the teenage emcee. "Let's just walk around my neighborhood. My friends are gonna be there. We're gonna sit in the park, drink gin and juice and smoke blunts. And you'll photograph it." The resulting images are nearly as iconic as the music itself. As #IllmaticXXV approaches, Clinch himself recalls the moment. #Hennessy

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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.