Some say industrial trade shows are dying. Thousands of visitors and exhibitors at FABTECH 2024 in Orland say otherwise.And Dan Allford of @ARCSpecialties has a strong message about the value and impact of being on the floor, belly button to belly button with friends, experts, competitors and prospects.
I chatted with Dan live at FABTECH where we met in person for the first time after an extended LinkedIn and YouTube friendship - including an episode of the Industrial Growth Institute Podcast.
Listen in as Dan details why even someone with his extensive industry experience still gets tremendous value from walking the floor and why he encourages others to attend.
🎬🎬 Chapters 🎬🎬
00:00:00 🤝 Meeting industry peers in person at trade shows enhances networking and relationship-building.
00:00:41 🎙️ Edutainment content, like podcasts, builds trust and connection among industry professionals.
00:02:04 🤖 Collaborative robots are becoming essential for tasks that require safety and precision, especially in dangerous processes.
00:03:41 🌎 Competition in the global economy requires manufacturers to adopt automation to remain viable.
00:04:20 ⚖️ Balancing innovation with practicality is crucial to avoid financial risks in pursuing new projects.
00:05:55 🐊 Real-life challenges can arise in dynamic environments, as illustrated by an employee's encounter with wildlife.
00:06:51 🚀 Trade shows provide opportunities to discover innovative technologies and new business models that reshape the industry.
00:08:01 💡 Subscription models in robotics offer a risk-averse approach to capital equipment acquisition, revolutionizing the industry. @graymatterrobotics
#robotics #tradeshows #IndustrialTradeShows #ManufacturingMarketing #IndustrialMarketing #MarketingForManufacturers #GrayMatterRobotics #Relationships #ProfessionalDevelopment #DanAllford
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