"On the pavements outside, the bargain hunters were ready to go into battle."As London department stores open for the January sales, and shoppers descend in their droves looking for a new year's bargain, BBC Television Newsreel's fearless reporters Barbara Mandell, Valentine Selsey and Sylvia Gray brave the throng to report from the front line.
What are the people buying, and do they think they got a good deal?
Clip taken from BBC Television Newsreel, originally broadcast on BBC Television, 31 December, 1953.
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