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In this interview, Morcheeba discusses the creative journey behind their latest album, Blood Like Lemonade. The band shares insights into how they overcame geographical distance by utilizing modern technology to record their parts individually and collaborate remotely. They also delve into the emotional side of releasing an album, the importance of creative freedom, and their experience with music promotion. Morcheeba reflects on the challenges of navigating the music industry, the concept of success, and how they've managed to stay true to their artistic vision while working in an evolving digital landscape.
The documentary „Welcome to the Machines“ will try to get to the bottom of these questions and accompanies „The New Vitamine“ on their way to make it big in the music biz. First gigs with no audience, tricks and traps of the press, the boring routine of touring, which isn’t as exciting as one had imagined it to be. And many, many questions. Questions which not only the members of The New Vitamin will be asked, but the big-shots in the business as well. At festivals and inside the workings of the labels, people who can rightfully say of themselves that they’ve made it, will be interviewed, successful bands as well as the big players pulling the strings behind the curtains: be that the boss of an established record label or an influencial music journalist, just as much as the geeky DJ of electronica or the hard-boiled roadie. „Welcome to the Machines“ will look at all possible angles of a musicians path to fame and try to determine whether it is all a question of luck or if the right amount of calculated speculation might get you there too. It will cast a glance inside the workings of the music business, without regard to genre or categorization. Whether it be folk musicians or gangsta rappers, different worlds and yet just one business. The documentary will shed light on the microcosmos Austria as well as the global music industry, be it in New York and London or in Astana and Montevideo. Not always dead serious, but most definitely pitiless - after all it’s just about this one big question: Is there one right way to Fame?
Interviews with Artists (for now): Adam Green (US), A.F.I. (US), The Album Leaf (US), Asaf Avidan & The Mojos (IL), John B (UK), Bauchklang (AT), Black Rebel Motorcycle Club (US), Blood Red Shoes (UK), Blumentopf (DE), Wallis Bird (IE), Bunny Lake (AT), Coldcut (UK), Gabriella Cilmi (AU), Cypress Hill (US), Dälek (US), Dillinger Escape Plan (US), Donots (DE), Eight Legs (UK), Fehlfarben (DE), Fettes Brot (DE), Gentleman (DE), Thomas Godoj (DE), Die Goldenen Zitronen (DE), The Heavy (UK), The Hidden Cameras (CA), HIM (FL), Infected Mushrooms (IL), Japanese Popstars (IE), Junior Boys (CA), Lacuna Coil (IT), Lydia Lunch (US), Maximilian Hecker (DE), Moonbootica (DE), Nada Surf (US), Nazareth (UK), New Model Army (UK), New Young Pony Club (UK), Noiseast (ES), One Republic (US), Oomph! (DE), Paradise Lost (UK), The Parlotones (ZA), The Pet Conspiracy (CN), Das Pop (BE), Otis Taylor (US), Shantel (DE), Soundtrack Of Our Lives (SE), Die Sterne (DE), Sunrise Avenue (FI), Texas Terri Bomb (US), Thomas Anders (DE), Timid Tiger (DE), TV Buddhas (IL), Uriah Heep (UK), You Love Her Coz She´s Dead (UK), Xiu Xiu (US), The New Vitamin (AT) etc etc …
Interviews with Participants of the music business (for now): Prof. Felix Oberholzer-Gee (Harvard Business School), Hannes Eder (General Manager Universal Music Austria), Prof. Stan J. Liebowitz (School of Management University of Texas), Georg Spatt (Head Of Radio Station Ö3), Sasha Saedi (Senior A&R Manager, Universal), Klaus Totzler (Musicjournalist, ORF), Walter Gröbchen (Monkey Music), Shorty (Rave Up Records), Christian Lakatos (Organizer, Urban Art Forms Festival), Ewald Tatar (Organizer, Nova Rock Festival)