Jello "What's for Dessert ?" Campaign

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In 1897, in LeRoy, New York, carpenter and cough syrup manufacturer Pearle Bixby Wait trademarked a gelatin dessert called "Jell-O".
Wait and his wife, May, added strawberry, raspberry, orange, and lemon flavoring to granulated gelatin and sugar.

In 1899, Wait sold Jell-O to "Orator Francis Woodward", whose Genesee Pure Food Company produced the successful Grain-O health drink. Part of the legal agreement between Woodward and Wait dealt with the similar Jell-O name.
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