23 years ago, ghd changed the hair game forever, heralding the start of a global revolution in self-styling. ghd is still an industry leader, as the number one straightener brand in the UK†.Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world, which deliver safer for hair heat styling and have become an essential part of the daily lives of hair stylists and women globally.
Adored by hair professionals, ghd tools are not only used in the best salons but also behind the scenes at fashion week. Bringing to life the hair trends season after season across all of the fashion capitals and for brands including Victoria Beckham, Moschino, Dior and Prada, ghd tools are trusted by the very best professionals to bring their hair creativity to life - Guido Palau, Sam McKnight, Anthony Turner and more.
A trusted and loved brand, ghd sells 3 million tools every year and has won over 500 beauty awards for its ground-breaking tools which maintain a consistent heat of 185ºC – the optimum temperature for heat styling – for ultimate results without compromising the health of hair.
† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands
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