How a Dumb Idea Turned Into a $700M Company

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Special thanks to the following for permission to use their material:
1:44 Mike Cessario interview with 20VC. Check out full interview here:

Other sources:
1:27 Mike Cessario image: @cessario on Twitter
2:02 Mike Cessario image sourced from LinkedIn
2:40 The4cylinder on YouTube - Creative Commons Attribution license (reuse allowed)
2:51 The4cylinder on YouTube - Creative Commons Attribution license (reuse allowed)
3:07 Joel Hansen on YouTube Creative Commons Attribution license (reuse allowed)

Articles and interviews referenced:
1:29 Interview with Marketplace
3:19 Gallup study:
3:30 UK Drinkaware study: