With live music prices soaring, fans are increasingly turning to payment plans to afford festival tickets—Coachella included.When the festival kicks off this weekend, most attendees will have paid for their tickets in installments.
Around 60% of general admission buyers chose the festival’s own payment plan this year, bypassing traditional ‘buy now, pay later’ services, according to Billboard.
The plan charges a $41 upfront fee—bringing in over $4 million in total with nearly 100,000 attendees. That fee is split between Coachella’s promoter and its ticketing partner.
While general admission tickets start at $499, fans can secure a spot for as little as $19.99, with the rest paid over several months.
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