After years of calculated neglect, Jaffa is now being "rediscovered" as a prime real estate investment opportunity. This documentary follows the deeply personal battles of longtime residents facing eviction, while exposing the city’s dramatic transformation and the political and social forces behind it.Jaffa, once a major port in the Middle East and the sister city of Tel Aviv—named “the most expensive city in the world” by The Economist—has evolved into a global tourist destination, a nightlife hotspot, and a highly sought-after real estate gem. Tourists, partygoers, and even residents are seduced by its Oriental charm and romantic authenticity. But beneath this gleaming surface lie deeper, darker currents of racism, greed, and injustice.
Located just south of Tel Aviv along the Mediterranean coast, Jaffa’s soaring land value has pushed rents to unaffordable extremes, displacing families who have lived there for generations.
Meanwhile, state-backed institutions carry out aggressive evictions, with profits funneled almost exclusively to private developers and the government.
A Guide to Gentrification reveals the true cost of beauty and location, seen through the eyes of those who are being pushed out.
Original Title : Jaffa : A Guide to Gentrification
Director : Keren Shayo, Lavi Vanounou
A Trabelsi Production - Osnat Trabelsi
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