Wendy's Social Media and Website: A Story of Brand Consistency

Подробнее о видео

In this video, I explore the wild and unhinged world of Wendy's social media accounts, particularly their Twitter and Facebook pages, where they frequently roast other brands and users with hilarious replies. I highlight some standout tweets, such as Wendy's witty responses to Popeye's chicken and a curious Kevin wondering why Wendy's burgers are square. These examples showcase Wendy's fun and attention-grabbing approach to social media.

I then transition to discussing the importance of brand consistency across platforms for small business owners. While Wendy's social media presence is playful and engaging, its website lacks the same vibe, creating a disjointed brand experience. I emphasize the need for a cohesive tone of voice and design across a company's website and social media channels. I even share an anecdote from my junior high days to underline the significance of matching brand vibes.

To help businesses achieve this consistency, I offer three practical tips:

- Use your brand colors in social media graphics to create a visual link to your website.

- Dictate your website copy to capture a more natural and authentic tone that aligns with your social media style.

- Utilize tools like ChatGPT to refine and harmonize your website copy with your social media voice.

#wendys #socialmediamarketing #websitecontent

🔔 Subscribe to my channel:

▶Build Your Own Website:
▶Website Strategy for Business Owners:
▶SEO Tutorials:
▶Canva Tutorials
▶Wordpress Tutorials:

► website:
► instagram:

FAVORITE RESOURCES (these are affiliate links!):
► Flywheel:
► Siteground:
► Squarespace:
► Divi:
► ConvertKit:
► Thinkific:
► Honeybook:
► Practice Better: