How The Music Industry Killed SoundCloud

Подробнее о видео

2016 and 2017 were the golden era of SoundCloud rappers, the platform gave us XXXTentacion, Lil Uzi Vert, Post Malone, Denzel Curry and many more. But after 2018, the platform lost its relevance and audience, falling back to the levels of 2011. This raises a couple of questions: what made SoundCloud so unique, what killed it, and how did TikTok become the next "SoundCloud for rappers," but still doesn't really scratch the itch? The idea of SoundCloud, the idea of a community-driven platform, was so good that it was bound to become mainstream, and when it did, it collapsed.

SoundCloud is a German audio streaming service owned and operated by SoundCloud Global Limited & Co. KG. The service enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming services in the world and is available in 190 countries and territories. The service has more than 76 million active monthly users and over 200 million audio tracks as of November 2021. SoundCloud offers both free and paid memberships on the platform, available for mobile, desktop and Xbox devices. SoundCloud has evolved from a traditional online streaming platform to an entertainment company.

#soundcloud #rap #hiphop #music #musicindustry #soundcloudrap #popculture