Join Shira Lazar as she interviews the iconic @GigiGorgeous who spills the tea on the truth behind brand deals and why staying true to yourself is essential in today’s fast-paced digital world. With over 15 years of experience as a content creator, Gigi gives unfiltered insights into navigating brand partnerships, maintaining authenticity, and overcoming the challenges influencers face today.Discover how Gigi balances commercial success with personal integrity, offering valuable tips for aspiring creators looking to build their brand without compromising their values. This candid conversation dives deep into the realities of influencer life, the business of content creation, and the importance of authenticity in social media.
Don’t miss out—this is a must-watch for anyone wanting to thrive in the world of social media and brand partnerships!
About Creator Spotlight
Creator Spotlight is powered by PRophet and What’s Trending. PRophet is an award-winning, AI-powered communications platform designed to help communicators engage with top-tier journalists, influencers, and industry leaders. Learn more at prprophet.ai.
00:00 INTRO
00:54 BUSINESS OF GIGI
01:50 DON'T CHANGE WHO YOU ARE
02:45 MEMORABLE BRAND DEAL
04:00 CHOOSING BRAND PARTNERS
05:16 DO BRAND GET LGBTQIA+?
07:00 HOW ARE BRANDS DOING?
08:00 ADVICE FOR CREATORS
09:10 THE CREATOR MINDSET
10:05 - WHY IT WAS IMPORTANT TO SHARE
12:20 - FERTILITY JOURNEY
13:05 - BALANCING BRAND AND LIFE
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