Today, we are joined by Jenna Shriver, an expert in brand strategy and brand photography. Jenna’s journey is a great example of the different timelines involved in rebranding—it can be a years-long process sometimes! Jenna will share the intricate story of her rebrand, from her early days as a wedding and family photographer to her strategic shift into serving businesses through brand photography.Stay with us as Jenna opens up about the challenges and triumphs of her rebranding experience, offering advice on aligning your brand’s visual and strategic components for enduring success. Whether you're considering a rebrand or simply curious about Jenna's path, this episode promises to provide takeaways for everyone.
→ Jenna's Website:
→ Grab a Rebrand Checklist:
→ Are you a squiggle or a square? Go to jesscreatives.com/quiz () to find out
→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand () for help
Key Takeaways:
🔑 Service First, Visuals Later: Jenna shifted her service offerings well before revamping her visual identity. It’s a great reminder that rebranding doesn't have to be an all-at-once process. Focus on aligning your services with your new direction first.
🔑 Foundational Alignment: Before diving into the visual aspects, Jenna emphasized the importance of aligning the unseen components of your brand—mission, vision, and core values. These elements create a strong foundation for your brand’s long-term success.
🔑 Confidence and Authenticity: A well-executed rebrand can significantly boost your confidence and visibility. Jenna’s new brand identity not only resonated with her ideal clients but also reinforced her confidence in her own abilities.
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