Burger King revealed its first total rebrand in over 20 years, in a bid for the fast-food company to claw back sales lost to competitors like McDonald’s and Wendy’s.A branding expert and reporter explain why Burger King rebranded, what’s behind the design of the new logo and how its business strategy has changed.
0:00 Burger King’s 1999 vs. 2021 logo
0:19 Breaking down the new logo
2:17 The business strategy behind the rebrand
4:36 Consumer reactions
Rebrand
When companies rebrand, they often change their logo — a visual representation of a company’s shift in strategy. But how effective is it? In each Rebrand episode, we interview a logo expert, a business expert and mainstream consumers to decode exactly what an updated logo is meant to say and why.
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