The Nostalgiafication of Pop Music

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Why are artists so obsessed with nostalgia today? I thought it was weird and then uncovered something hiding in plain sight. It will change how you listen to music forever. For real.

This is a deep dive / video essay about the music industry feeling as if it is only made up of nostalgia bait today.

Whether it is a sample or a vibe, everything nowadays feels like my childhood is being used to make money off of me because I am chronically online, stuck in 2009 / 2016 / 2018 (you decide) and easily will spend money to escape the mundane day to day of adulthood. This is also know as a "marketer's dream." I'm sick of it! Jack Harlow, you seem like a cool guy but enough is enough. Nicki Minaj, you lost the plot. Kanye, Yeezy, Ye, that Backstreet Boys sample on Vultures is some trash. If you're reading this it's too late and the video started a minute ago (i counted). You might as well stay...also follow me on twitter...or X...i'm still calling it twitter.

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Chapters
00:00 Intro
01:15 What is Nostalgia? What is Sampling? AHHHH!?
02:55 Why the "Stronger" by Kanye West Sample is SO Good...
06:29 The Problem with "First Class" by Jack Harlow
09:18 The Other Offenders
10:47 The Evolution of Music Consumption
13:15 Social Media & The World on Fire
15:09 The Wonderful World of Music Publishing
16:06 What the HELL is a "PRIMARY WAVE"?
20:36 Will This Ever End?

Songs on the Soundtrack
"u" - Kendrick Lamar
"First Class" - Jack Harlow
"I'm Good (Blue)" - David Guetta & Bebe Rexha
"Super Freaky Girl" - Nicki Minaj
"Betty (Get Money)" - Yung Gravy
"Kid Cudi" - Young Nudy & Playboi Carti
"Through The Wire" - Kanye West
"Materia Primoris: The X-Files Theme (Main Title)" - Mark Snow
"Lucifer" - JAY-Z
"Plain Jane" - A$AP Ferg
"Theme from Jurassic Park" - John Williams
"Stronger" - Kanye West
"Vertigo" - U2
"SexyBack" - Justin Timberlake
"All Falls Down (feat. Syleena Johnson)" - Kanye West
"Jesus Walks" - Kanye West
"Nail Tech" - Jack Harlow
"Glamorous (feat. Ludacris)" - Fergie
"WHATS POPPIN (Remix) [feat. DaBaby, Tory Lanez & Lil Wayne]" - Jack Harlow
"Mo Money Mo Problems (feat. Ma$e & Puff Daddy)" - The Notorious B.I.G.
"Lovin On Me" - Jack Harlow
"Everybody (feat. Lil Uzi Vert)" - Nicki Minaj
"Red Ruby Da Sleeze" - Nicki Minaj
"Look What You Made Me Do" - Taylor Swift
"Way 2 Sexy (feat. Future & Young Thug)" - Drake
"Everybody (feat. Charlie Wilson & Lil Baby)" - ¥$, Ye & Ty Dolla $ign
"Barbie World (with Aqua) [From Barbie The Album]" - Nicki Minaj & Ice Spice
"Leave the Door Open" - Bruno Mars, Anderson .Paak & Silk Sonic
"Blinding Lights - The Weeknd
"Lady of Namek" - Tory Lanez
"Too Many Nights (feat. Don Toliver)" - Metro Boomin & Future
"4th Dimension" - KIDS SEE GHOSTS, Kanye West & Kid Cudi
"Dead" - My Chemical Romance
"Agora Hills" - Doja Cat
"They Don't Love It" - Jack Harlow
"Burn" - ¥$, Ye & Ty Dolla $ign
"Love It If We Made It" - The 1975
"Mamma Mia" - ABBA
"Gangsta's Paradise (feat. L.V.)" - Coolio
"Imagine" - John Lennon
"borderline (feat. Missy Elliot)" - Ariana Grande
"Shake It Off" - Taylor Swift
"Super Rich Kids (feat. Earl Sweatshirt)" - Frank Ocean
"The Entertainer" - Scott Joplin
"London Bridge" - Fergie
"Panini" - Lil Nas X
"Dream On" - Aerosmith
"Is This Love" - Bob Marley & The Wailers
"Banker's Theme from Deal or No Deal" - Brad Chiet
"Paris to Tokyo" - Fivio Foreign & The Kid LAROI
"IT'S GETTING HOT" - NLE Choppa
"Closing Time" - Semisonic

tags: #nostalgia