Is Heavy Metal Finding A New Audience with Gen Z

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Is heavy metal finding a brand new audience with Gen Z? Nearly half of all heavy metal streams on Spotify come from listeners under 25, TikTok is driving new bands to fame, and festivals like Wacken and Hellfest are packed with younger fans.

In this video I explore why heavy metal is resonating with Gen Z – from Ghost and Sleep Token to the “New Wave of Traditional Heavy Metal.”
Are your kids or grandkids discovering Sabbath, Priest, or even new bands for themselves? Or are you under 28 and diving into metal for the first time? Let me know in the comments

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Phil Aston | Now Spinning Magazine