Tugce Aksoy, Global Brand Director, Magnum Ice cream, Unilever"Since its launch in 1989, Magnum has been all about pleasure, encouraging people to not settle for anything less than a true moment of superior pleasure. Magnum is a trailblazer in fusing experience with product to continually push the boundaries of innovation and seasonality while appealing to a wide range of audiences. Evolving its influencer strategy means the brand has shifted towards authentic, beautiful stories that resonate with diverse audiences. Each year the brand brings a new wave in edible luxury through major, global campaigns designed to encourage people to think differently about what brings them pleasure.
Magnum has taken ice-cream beyond the freezer into premium spaces likes of Cannes Film Festival , Selfridges , Saks Fifth Avenue, Paris Fashion Week and through partnerships with legendary and hot talent from world of music Kylie Minogue, Iggy Pop, Peggy Gou, Troye Sivan to world of fashion, working with giants including Jeremy Scott, Alexander Wang, Stella Mccartney, Dolce Gabbana, Karl Lagerfeld and the iconic Iris Apfel. But why would an ice-cream brand do all this? And does it pay back? Join Magnum’s Tugce Aksoy to hear the journey on making ice-cream an edible luxury."
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