Selling to C Level Executives - Do You Belong in the Room?

Подробнее о видео

Selling to C Level Executives requires sales skill, but more importantly, it's an identity check. Do you feel like you belong in that room? Are you starstruck? Intimidated? Or are you there as a business peer to help them achieve a critical business outcome?

That's the point that Elizabeth Freedman of E-Suite Leader makes in this excerpt from our conversation on the Industrial Growth Institute Podcast.

Elizabeth is an expert at selling to C Level executives, and she understands it from two angles.

First, she's sold to C level executives herself for years. Second, she coaches execs on how to manage information overload and competing priorities - how to make decisions with imperfect information.

#SellingToCLevelExecutives #SellingToCEOs #SellingToTheCSuite #EnterpriseSales #ComplexSales #B2BSales