Sales Strategy Isn't a Board Director's Domain!You're right. The board's job is to manage the CEO on the owners' behalf, not to run the business. Nose in, fingers out as the saying goes.
The board doesn't run sales and marketing. So it doesn't need directors with strong operational skills in those areas. Straightforward, right?
That leaves precious independent director seats for former CEOs, finance and operations folks.
But the board also doesn't run AI, or cybersecurity, or talent management or countless other functions that are increasingly deemed board domain topics.
Nobody suggests expanding the board to include seats for every discipline. It should include a manageable number of folks with discernment, judgment, business acumen, and a blend of risk tolerances.
Isn't it odd, though, that the ability of a company to find, close and retain customers - the financial lifeblood of the business - doesn't rise to the level of board oversight?
How can a board perform adequate governance if no director has contemporary revenue growth experience? Who will know the essential questions to ask? Who will have the operational acumen to evaluate the answers?
That's just one of the important topics I discuss with @amyfranko4463 in the next episode of the Industrial Growth Institute Podcast coming on Wednesday, October 2nd.
We cover sales strategy, sales training, Girl Scouts, speaking, independent directors, and more.
I hope you'll tune in to learn more.
#WomenInSales #IndependentDirector #Governance #SalesStrategy #StrategicSales @girlscoutsoh #SalesTraining
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