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Leave, update, or delete? Here’s how to decide:

➡️ Leave it, if it’s still relevant to your audience. Not EVERY podcast episode or blog post is for SEO. Some posts might be ones you link to in emails or send to clients frequently. So, keep them!

➡️ Update, if it’s still something you want to be known for or show up in Google for. If it helps build your authority and can point to a service or product, update and optimize it.

➡️ Delete it if it’s bringing in the wrong type of traffic. Some people hate to delete posts that bring in a bunch of website traffic, but if it’s not the right traffic then... what’s the point?

This type of content audit is what I do for clients inside my VIP days. You’re still responsible for updating the content itself (unless you want to upgrade and have me do that, too 😉), but I’ll tell you what posts to leave, update, or delete… in addition to optimizing all your website pages 🤩

Sound great? DM me for more info, or check the info in my bio.
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