
Jen Rubio & Steph Korey didn’t just sell luggage—they sold a vision. The Away co-founders (and Warby Parker alums) combined sleek design, smart pricing, and irresistible storytelling to reinvent travel essentials. Their secret? Treating suitcases as more than storage—as companions for life-changing journeys. In just years, their DTC brand became a benchmark for blending product excellence with emotional connection.
💬 What’s your favorite brand that gets storytelling? Tag them below!
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