BBCStudios: What can Bluey teach us about creating content that resonates with multiple generations?

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Speakers: Jasmine Dawson, Senior Vice President of Digital, BBC Studios + Jocelyn Wright-Medhurst, Associate Director, Propeller Group.

This fireside chat with Jasmine Dawson, Senior Vice President of Digital at BBC Studios and Jocelyn Wright-Medhurst, Associate Director at Propeller Group delves into the multi-award winning and cult children’s hit Bluey and what has made it so successful. The discussion will focus on how creating meaningful content can reach audiences of different generations, and what brands can learn about creating truly impactful content that feels authentic and relatable.